2026 Snouf Programme | Fragrance Agorà

Snouf Academy | Curator: Fabio Meloni

The Fragrance Agora, curated by Fabio Meloni, is a space for dialogue and inspiration where perfume experts engage with artists, writers, doctors, and scientists. A continuous program of workshops, talks, and debates unfolds day by day, exploring fragrance as a cultural, scientific, and sensory language.

The first three days will be open to enthusiasts and curious visitors, while Monday the 23rd will be reserved exclusively for industry professionals.

Raw Materials Between Sacredness and Digitalization

Snouf Academy | Curator: Fabio Meloni

We explore the beating heart of perfumery: matter itself. In a world rushing toward the virtual, we return to the earth, to extraction and self-production, but through a new lens.

Technology is not a limitation, but a tool to certify quality and make the origin of fragrance finally transparent and digital.

2026 SNOUF Talk Manifesto

Friday, 20 March

ore 2 p.m. – Let’s dance
Welcome and introduction to Snouf 2026

Saturday, 21 March

10-11 a.m. – Captives & indie signatures
In search of new olfactory materials in independent artistic perfumery

11 a.m.-12.30 p.m. – Blockchain & Tracking
Supply chain and tracking, the new challenges

3-4.30 p.m. – ‘Digital Heritage: Olfattoteche’
The heritage and history of perfumery in the digital age

4.30-5 p.m. – Olfactory memory: a neurobiological journey
How the brain processes olfactory memories

5-5.30 p.m. – First the material
Tales of the Nose

Sunday, 22 March

10-11 a.m. – How to describe a fragrance
Fragrance described from different points of view

11 a.m.-12.30 p.m. – Olfactory societies 2.0: new perceptual paradigms in the digital age
New societies, experiential needs and perceptual evolution

3-4 p.m. – EVERYWHERE: rituals, poems and travel stories
Tales of the Nose

4-5.30 p.m. – Extreme sourcing: the forms of OUD
Tales of the Nose

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