Snouf – Fragrance Niche Event is an event dedicated to niche perfumery and artistic perfumery, created to give visibility to independent perfumers, small brands and creative projects that interpret perfume as a form of cultural and sensory expression. Founded by Andrea Meloni and Mario Valanzese, Snouf was created with the aim of establishing an authentic meeting point for niche perfume brands, industry professionals and fragrance enthusiasts, in an intimate, curated setting far removed from the dynamics of large-scale distribution.
Snouf – Fragrance Niche Event stems from Andrea Meloni and Mario Valanzese’s passion for artistic perfumery. With solid experience in the sector and a shared creative vision, they shape exclusive events designed to celebrate the excellence of niche fragrances.
Andrea Meloni
Andrea Meloni is a talented Italian perfumer, known for his ability to create fragrances that blend tradition and innovation. With a career in high fashion as a manager and extensive experience in sports, Andrea approached the world of fragrances thanks to the stimuli and suggestions from his professional paths. From these influences, he began to explore the art of perfumery, transforming his passion into a means of telling unique and evocative stories.
Founder and creative soul of AM Note Atelier, Andrea personally follows his clients, guiding them in their search for the perfect perfume. His artistic sensibility, combined with a deep knowledge of raw materials, has made him a point of reference in the world of artisan perfumery, where many creations bear his distinctive signature.
Mario Valanzese
Mario Valanzese was born in Milan and has always had a passion for perfumes. He worked for years in international management, travelling the world coordinating sales, marketing and event management activities.
Passion and expertise come together in this new project he has decided to undertake with Andrea Meloni: an adventure that aims to rediscover perfumery as a true artistic expression.