Snouf – Fragrance Niche Event stems from Andrea Meloni and Mario Valanzese’s passion for artistic perfumery. With solid experience in the sector and a shared creative vision, they organise exclusive events designed to celebrate the excellence of niche fragrances.
Andrea Meloni
Andrea Meloni is a talented Italian perfumer, known for his ability to create fragrances that blend tradition and innovation. With a career in high fashion as a manager and extensive experience in sports, Andrea approached the world of fragrances thanks to the stimuli and suggestions from his professional paths. From these influences, he began to explore the art of perfumery, transforming his passion into a means of telling unique and evocative stories.
Founder and creative soul of AM Note Atelier, Andrea personally follows his clients, guiding them in their search for the perfect perfume. His artistic sensibility, combined with a deep knowledge of raw materials, has made him a point of reference in the world of artisan perfumery, where many creations bear his distinctive signature.
Mario Valanzese
Mario Valanzese was born in Milan and has always had a passion for perfumes. He worked for years in international management, travelling the world coordinating sales, marketing and event management activities.
Passion and expertise come together in this new project he has decided to undertake with Andrea Meloni: an adventure that aims to rediscover perfumery as a true artistic expression.
From 20 to 23 March 2026, the second edition
Snouf Fragrance Niche Event is the new reality dedicated to niche perfumery, an exclusive stage for artisans of scent and innovative brands.
As in the ancient wunderkammer, where collectors displayed their most precious treasures, here exhibitors will have the opportunity to showcase their olfactory universe, their fragrances and their concepts in an intimate and stimulating environment inspired by literary salons.
From 20 to 23 March 2026, during the second edition of Snouf, emerging brands and research companies will take turns in workshops and debates over four days, offering guests privileged access to new fragrances, exclusive previews and previews of upcoming releases.