Semplici Note Parfum was not born from a marketing strategy, but from a decision made around a table. We are a family — mother, father, and two sons — who chose to combine our skills to create something of our own. We wanted to build a project rooted in authenticity and unity, bringing our vision of work and life into the world of artistic perfumery.

The Integration with Alberto Allegretti

Our journey is closely connected to that of Alberto Allegretti. Today, Alberto’s original brand and Semplici Note Parfum officially represent the same reality. We acquired the brand to help it grow within our structure, while keeping Alberto at the heart of the project: he remains our perfumer and technical director.

Those who choose Semplici Note will find the same artisanal quality and expertise that Alberto has developed over the years, now strengthened by the stability of our family-led management.

Clearly Defined Roles, Shared Vision

At Semplici Note, there are no symbolic titles — only clearly defined responsibilities that we carry forward every day:

• Stefano and Tommaso bring their direct experience from the world of music into the project. Their ear and sensitivity are essential in giving each fragrance its rhythm and character.
• Alessio oversees the brand’s creative and project development, from product design to visual identity. He also works closely with Alberto in the laboratory, actively participating in fragrance creation to ensure each scent fully reflects the original vision.
• Luana manages the administrative and organizational side of the company. She coordinates planning and ensures the financial solidity necessary to grow an independent brand — guided by rigorous precision and an artistic spirit.

We are a company made of real people.
We do not sell legends — we create perfumes born from collaboration, shared values, and the technical mastery of Alberto Allegretti.