Olfactory Fashion Show of 0.3 Origine

03 Studio Lab presents 0.3 Origine

The first olfactory fashion show where fragrance, sport, and fashion become an experience

March 22, 2026 – 12:00 PM
At Snouf – Fragrance Niche Event, the international event dedicated to artistic perfumery.

Perfume cannot be seen.
But it can become gesture, movement, presence.

From this intuition comes the Olfactory Fashion Show of 0.3 Origine, a project created by 03 Studio Lab that on March 22, 2026, will bring to Villa Des Vergers a new way of presenting artistic perfumery: not a simple fragrance launch, but an immersive experience where scent, body, sound, and space interact with one another.

More a contemporary ritual than a traditional fashion show.
A language in which the invisible takes shape through physical presence, music, and movement.


The 03 Studio Lab Project

Founded by Maurizio Scilla and Simone Conzato, 03 Studio Lab is a creative atelier that develops projects where design, fashion, and sensory research meet within a contemporary vision of beauty and sustainability.

At the center of the presentation will be 0.3 Origine, a fragrance created together with perfumer Andrea Meloni. The composition reflects on the concept of origin: a return to the primary essence of matter, nature, and perception.

Alongside the fragrance, Acqua di 0.3 Origine will also be introduced — a refreshing spray for body and hair that carries the same olfactory notes as the original composition, transforming the fragrance into a light, everyday sensory gesture.


The Body as the Landscape of Fragrance

To express this vision, 03 Studio Lab has chosen the language of the body.

The protagonists of the show will be 30 swimmers from Polisportiva Riccione, participating as interpreters of a message that connects wellbeing, awareness, and movement. Their involvement aligns with the competitive project “Alleniamo il Futuro”, launched in 2025, which places the athlete first and foremost as a person.

The athletes will wear looks from Love3, the sustainable fashion project created by Simone Conzato, characterized by an essential, contemporary, and gender-neutral aesthetic.


FEMME Créative: Aesthetic as Language

The visual and performative identity of the show will be shaped by Lally Masia, image consultant, author, and founder of FEMME Créative.

Her work explores the relationship between aesthetics, body language, and storytelling, creating a dialogue between image, identity, and stage presence. For more than twelve years she has combined image consulting with a literary career that has led to the publication of several novels.

Over the years she has collaborated with Maurizio Scilla on numerous cultural events and literary presentations in Italy and internationally, developing a shared artistic exploration that intertwines aesthetics, language, and creative vision.


The Sound of Origin

The sonic dimension of the experience will be curated by international artist Donato Barbaro, a multi-instrumentalist and DJ known for his musical research blending bansuri flute, traditional instruments, percussion, and contemporary electronic sounds.

His collaboration with 03 Studio Lab and Love3 will continue through upcoming international performances across Amsterdam, Mexico City, Tulum, and Ibiza, bringing this sensory exploration to global stages.


The Gaze that Tells the Experience

Documenting the visual narrative of the show will be photographer Elena Giungi, a personal branding photographer who works with brands, creatives, and professionals to build strong and recognizable visual identities, transforming photography into a powerful storytelling tool.


The Olfactory Fashion Show of 0.3 Origine is not conceived simply as an event, but as a multidisciplinary sensory experience.

A meeting point between artistic perfumery, sport, sustainable fashion, music, and aesthetic research.

Because sometimes the most powerful essence cannot be seen.
It can only be felt.

Olfactory Fashion Show 0.3 Origine

Product Presentation: Acqua di 0.3 Origine – refreshing body and hair spray
March 22, 2026 – 12:00 PM | Villa Des Vergers – Rimini
Within Snouf – Fragrance Niche Event
Project: 03 Studio Lab – Maurizio Scilla and Simone Conzato
Fragrance: created with perfumer Andrea Meloni
Fashion: Love3
Artistic Direction: FEMME Créative – Lally Masia
Music: Donato Barbaro
Photography: Elena Giungi
Special Participation: Polisportiva Riccione – 30 swimmers

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