Olfactory Branding, Neuromarketing & Sensory Fragrance Experiences

MindScents is a distinctive initiative in the world of perfumery and sensory communication, founded by Claudia Sepertino, an expert in olfactory neuromarketing and sensory communication with a deep focus on the role of scent in emotions, memory, and brand strategy.

MindScents views fragrance not just as a product but as a powerful tool for identity, emotional storytelling, and connection between brands and people. Through tailored consulting, olfactory analysis, and sensory design, the brand helps companies and creative professionals translate values, narratives, and messages into coherent and memorable scent experiences.

The philosophy of MindScents is grounded in innovation, sensory research, and a deep understanding of human perception, utilizing the sense of smell to evoke emotions, strengthen relationships, and build distinctive memories. The approach is designed to create unexpected, personalized fragrances that vividly express the heart of a brand or concept.

Featuring MindScents among the exhibitors at SNOUF presents a unique opportunity to explore an innovative approach to niche perfumery and sensory communication, where olfactory research and emotional storytelling combine to craft scent experiences that deeply resonate with the mind and heart of those who encounter them.