Rico, widely known in the fragrance community as Rico Fragrance, is one of the most recognizable voices in the international niche perfumery scene. A fragrance evaluator, content creator, and consultant, he has become a key reference for perfume enthusiasts and industry professionals thanks to his ability to communicate fragrance culture with expertise, passion, and a global perspective.

His passion for perfume started at a young age and gradually evolved into a professional path dedicated to the exploration and promotion of artistic perfumery. Through digital content, collaborations with fragrance brands, and participation in major industry events, Rico contributes to spreading knowledge about contemporary niche fragrances and discovering emerging talents in the field.

He is widely recognized as one of Europe’s leading experts in Middle Eastern perfumery, having built strong relationships with perfume houses across the region and helping introduce this rich olfactory culture to a broader international audience. His work also includes brand consultancy, fragrance development support, and organizing international tours for renowned perfumers.

Rico is also the European ambassador of the renowned New York fragrance summit ScentXplore, and regularly participates in major global perfume events such as Esxence – The Art Perfumery Event and Beautyworld Dubai.

During Snouf – Fragrance Niche Event, Rico will join the program of talks dedicated to perfume culture, sharing his international perspective on the evolution of niche perfumery and the growing role of fragrance communication in today’s global industry.