Piero Di Pasquale is an entrepreneur, cultural innovator, and co-founder of Di Pasquale Guthmann, a luxury artisanal project combining Italian craftsmanship, sustainability, and social impact.

After a long career in journalism — including roles as a correspondent and journalist for RAI and academic teaching in several universities — Di Pasquale chose to embark on a new entrepreneurial journey with Carolina Guthmann, aiming to preserve and enhance Italy’s cultural heritage of craftsmanship while creating employment opportunities for women.

The initiative focuses on reviving traditional techniques such as hand embroidery, historically rooted in Southern Italy. Through an innovative model of distributed craftsmanship, the project connects artisans and embroiderers working within a collaborative network to produce high-end lifestyle objects and accessories for the global luxury market.

Piero Di Pasquale’s vision is grounded in the idea that contemporary luxury emerges from the intersection of heritage, craftsmanship, and social responsibility, turning traditional artisanal knowledge into a modern cultural and economic value.

At Snouf – Fragrance Niche Event, Piero Di Pasquale will share his perspective on the relationship between craftsmanship, luxury culture, and sensory identity, exploring how tradition, creativity, and entrepreneurship can shape new forms of excellence within the global Made in Italy landscape.