Discover how a fragrance celebrates motorsport by transforming speed and passion into an olfactory note
Introducing “16 Curve”: a fragrance inspired by the racetrack
Introducing ‘16 Curve’: a fragrance inspired by the racetrack During the Rooftop Party on Saturday 19 July at the Misano World Circuit, “16 Curve” was presented, a unique fragrance created by Andrea Meloni together with Farotti Essenze in honour of the circuit. A sensory tribute to the circuit, designed to translate the emotions of motorsport into fragrance.
“16 Curve” embodies the energy, the courage of the drivers and the pure beauty of the track. Letizia Farotti described the fragrance as “a tribute to the power of racing, to the courage of those who accelerate, to the raw beauty of the circuit”.
Olfactory notes: adrenaline in a bottle
Top notes: Yuzu (bright citrus symbolising the moment before the shot), turmeric (earthy and warm) and pink pepper (metallic and vibrant).
Middle notes: Oud, evoking the power of engines, and leather, symbolising the contact between driver and car; accompanied by white flowers that lend lightness.
Base notes: Creamy sandalwood, smoky guaiac wood and ambergris, for a magnetic and persistent trail.
Creativity and territory: a perfect match
With over 50 years of experience and 50,000 formulas created, Farotti Essenze has collaborated with Andrea Meloni (perfumer and co-founder of Snouf) and Giulia Brigliadori (creative perfumer at Farotti Essenze and lecturer at the University of Smell) to create ‘16 Curve’, which combines territory, craftsmanship and olfactory research. The fragrance is available in 50 and 100 ml sizes and will be marketed through AM Note Atelier, online and in dedicated corners.
Why artistic fragrances like this matter
“16 Curve” is not just a fragrance, but a multisensory experience that blends emotion and memory. Unlike industrial perfumery, typical of large-scale distribution, niche perfumes like this one tell a story, in this case, that of a passion for motoring. They use selected raw materials and artisan quality and create a unique and personal emotional bond with the wearer.
A niche perfume is a journey through territory, art and creativity — all in a single trail.
“16 Curve” is proof that perfume can be an experience, an evocation, and even vocal speed. Snouf celebrates this encounter between emotion and art: fragrance after fragrance, towards new olfactory horizons.
